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Tips for Running Multiple Campaigns on Facebook

Among the most effective ways to boost your business in today’s world is through generating traffic by creating Facebook ads. The platform now incorporates sophisticated algorithms that are at your disposal; you just need to know how and which strategies to implement to set up and manage multiple campaigns simultaneously, thereby optimizing your earnings.

You can achieve this by creating distinct ad sets for the same product, each targeting a specific audience if you already have a predetermined goal. And, most importantly, by avoiding bans.

Creating distinct ad sets within the same campaign

The most suitable way to kickstart your operation is by creating different ad sets within the same campaign. This approach allows you to run tests on various ads and target different audiences against each other with the goal of determining the best-performing one.

How should I structure my campaign?

Your campaign can follow various paths, but generally, they are structured as follows: campaign > ad sets > ads.

Campaign: This is the root where your ads will reside. Here, you define an identification name and an objective (traffic, engagement, or conversion) and monitor the general metrics of the action.

Ad Sets: These are nothing more than “groups” created within a specific campaign. In ad sets, you can define audiences, placements, and budgets.

In an initial phase, you can use ad sets for a more precise definition of audiences or creatives. Once validated, ad sets can be used as a way to concentrate the budget on a specific segment or a single ad.

Creating multiple advertising campaigns may seem expensive, especially for companies that are just starting. Therefore, combining them into ad sets is a viable option for those looking to save on marketing budgets, using a structure like 1-1-1 (one creative, one ad set, and one ad) or 1-1-3 (one creative, one ad set, and three ads).

So, it’s important to note that having various ads or campaigns in operation won’t be beneficial if your target audience and strategies are not well defined. There are some risks you need to avoid when managing multiple ads to ensure you don’t waste your budget.

Audience overlap

This type of occurrence is relatively common, but it’s important to understand that it’s not worth spending resources on running two or more ad sets that compete for the same audience’s attention.

It’s quite common for users to see the same ads repeatedly without any remarketing strategy. For example, offering a discount coupon is a good strategy, but bombarding an audience with ads they’ve already seen can be irritating and often doesn’t yield results.

To avoid this, limit the number of campaigns you run simultaneously and use different targeting criteria for each campaign to mitigate this risk. Make sure to use different ads for each campaign to ensure the algorithm knows which target audience you are focusing on.

Minimize your risk

Getting banned by Facebook is a real risk for those running multiple campaigns on the platform. This could shake your entire structure and disrupt your earnings. However, there are ways to protect yourself and avoid this negative outcome.

A Facebook ad account and Business Manager have an associated “risk score” that reflects your reliability within Meta’s algorithm.

Running multiple ads on Facebook may seem challenging, but here are four tips to minimize your risk score:

  • Isolate your fingerprint in a quality multilogin browser – It’s of utmost importance to include this as part of your strategy, especially if you have more than one profile for campaigns, ensuring they all originate from “unique devices.”
  • Isolate IP address data – You should only post ads from a single IP address per Facebook ad account to avoid being flagged by Facebook’s security system. You can achieve this using Lauth.
  • Maintain a focused approach in your campaigns – Restrict your campaigns to promote only one product or service at a time. This will ensure that your ads are relevant to the interests and demographic data of your audience.
  • Avoid delays or payment issues – Always keep your payment information up to date.

Use the platform to your advantage

The advantages of running multiple Facebook ad campaigns are limitless, but as we’ve discussed above, there are many factors to test and observe. Define your target audience and determine how much you’re willing to spend per day.

When you manage multiple campaigns and ads correctly, you undoubtedly increase your reach and improve your sales. Check out some tips we’ve prepared for you:

Segment different audiences: One of the benefits of running multiple ads is that you can target different audiences with each of them. This allows you to reach more people and also helps tailor your advertising campaigns specifically to each audience.

Test different creatives: By running multiple advertising campaigns, you’ll have the opportunity to assess the effectiveness of your creative content. This enables you to see which one generated the highest number of sales or engagement. It helps you find the format that works best for your audience, whether it’s images, videos, carousels, and so on.

Final considerations

Creating separate advertising campaigns for each product or target market may seem like hard work, but it’s usually worth it in the end.

The secret is not to give up on your initial attempts, persistence, and studying the market is the most effective way to achieve remarkable returns that set you apart from people who don’t have results.

A valuable tip from our team is to dive deep into the subject. Look for tutorials, videos, and understand the algorithm, the audience, and creative content. And conduct tests. The first ad might not always work for you.

And of course, the most convenient way to manage multiple ad accounts on a single device is with us. Boost your business with Lauth today and get started the right way.

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