Ad account blocks are restrictions imposed not only by Facebook but also by other renowned platforms such as TikTok, Instagram, Taboola, and Pinterest. These restrictions affect the ad accounts of various users. As discussed earlier, there are several reasons that can lead to permanent or temporary blocks, with the most frequent being unusual activities and/or violations of the platform’s terms of use. These violations can involve adult content, misleading advertising, creating multiple profiles for advertising, among others.
It is crucial to emphasize that this is a recurring issue and can occur due to divergences in the interpretation of advertising policies. In practice (and also in theory), the blocks aim to protect users against dubious advertising and explicit content that violate the platform’s community guidelines.
Due to this, most blocks occur as a result of violations of established policies. It is important to understand that many of these violations occur due to misinterpretation, where automated systems identify rule infringements. Since the verification is not carried out by humans but rather by machines, the analyses are done literally, leading to cases where creative ads and Facebook Ads accounts are penalized even when they do not necessarily fall into black niches.
Can I request a review of the blocks?
When an ad is blocked, the advertiser usually receives a notification explaining the reason for the rejection. In certain cases, there is the possibility to correct the ad, or verify the identity and resubmit it for review. However, it is important to understand that this review process can take a few days, and there is no guarantee that the result will be positive. Therefore, it is fundamental to highlight the importance of implementing a contingency plan in your structure.
The contingency plan ensures that other accounts, which have been previously prepared and structured, can act as your Business Manager (BM) or current ad account, in case the main account is compromised. This strategy aims to maintain the continuity of operations, avoiding the loss of movement and the influx of new leads, which contributes to preventing possible significant revenue losses.
How can I start my ads contingency plan?
The topic of contingency may seem complex, but it is crucial for building a solid foundation for a business in the digital scenario. Without a well-developed contingency plan, your structure will be vulnerable to prolonged periods of inactivity, resulting in a lack of new users and revenue.
To start, it is essential to understand that all your data, including fingerprint, IP address, metadata, website andress, and payment information, need to be completely isolated between ad profiles. This enables the operation of multiple accounts. You can deepen your knowledge on these specific topics by reading dedicated articles, which are available by clicking here.
Indispensable tools for a solid-based ads contingency plan
A multilogin browser tool, like Lauth, is one of the key points that ensure the longevity and capacity to expand your business. Lauth functions like a traditional browser, but incorporates specific technologies to isolate information. With it, you can manage several accounts from the same computer. In the eyes of trackers, these accounts appear as if they were new, allowing you to manage all your alternative needs in one place, without leaving traces.
It is relevant to emphasize that the use of Lauth, or any other multiple access browser, does not eliminate the risk of blocks related to your niche of operation, but it helps to prevent blocks originated from tracking IP address, fingerprint, and user behavior patterns.
Recommended Article: Use Multiple Accounts and Avoid Blocks.
