How to Measure ROI in Campaigns: Data Analysis and Metrics

ROI (Return on Investment) is a widely used financial metric in marketing to assess the profit gained relative to a specific investment. The formula for calculating ROI is:

ROI = Profit obtained − Campaign cost / Campaign cost × 100%

SEO and SEM: Differences, Strategies, and Campaign Optimization

SEO (Search Engine Optimization) focuses on optimizing the website for organic results through keywords, quality content, and site structure. SEM (Search Engine Marketing) involves paid ads, such as Google Ads, to increase presence in search results.

Does Lauth Act on Black Ad Approvals?

Explore how contingency strategy, coupled with the presence of Lauth, plays a pivotal role in online ad approval. Learn how to mitigate blocks and restrictions while maintaining a stable and reliable presence in the digital landscape.

Everything About the Legality of Using Multi-Login Browsers

The use of a multi-login browser is a very common practice among users who want to protect their privacy and security while browsing the internet, and of course, work in a more scalable way, without tracking, and consequently, without being blocked. However, it is common for people to have doubts about the legality of using […]

Why Are My Ad Accounts Being Blocked? Understand Once and for All

It is crucial to emphasize that this is a recurring issue and may occur due to discrepancies in the interpretation of ad policies. In practice, the blocks aim to protect users against dubious ads and explicit content that violate the community guidelines of the platform. Understand how to continue working and avoid issues like these.